TY  - BOOK
AU  - William Alison
AU  - Mullin, Roddy
TI  - The hand book of field marketing: A complete guide understanding and outsoucing face -to-face direct marketing 
SN  - 9780749453800
U1  - 658.872 WIL 
PY  - 2008///
CY  - London
PB  - Kogan page , 
KW  - Direct marketing
KW  - Sampling
KW  - Sales promotion
N1  - includes index
ER  -