Guiltinan, Joseph P. <br/><br/>
Marketing management :  strategies and programs / 
Joseph P. Guiltinan, Gordon W. Paul and Thomas J. Madden. 
 - 6th ed. 
 - New York :  McGraw-Hill Companies,  c1997. 
 - xvi, 463 p. :  ill. ;  24 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references (p. 443-446) and index. 
<br/><br/>Ch. 1. Market Orientation, Marketing Management, and the Marketing Planning Process<br/>Ch. 2. Corporate Marketing Planning<br/>Ch. 3. Market Analysis<br/>Ch. 4. Target Marketing and Competitive Advantage<br/>Ch. 5. Market Measurement<br/>Ch. 6. Profitability and Productivity Analysis<br/>Ch. 7. Marketing Strategies<br/>Ch. 8. Product-Development Programs<br/>Ch. 9. Pricing Programs<br/>Ch. 10. Advertising Programs<br/>Ch. 11. Sales-Promotion and Direct Marketing Programs<br/>Ch. 12. Sales and Distribution Programs<br/>Ch. 13. Managing Sales and Distribution<br/>Ch. 14. Organizing and Managing Marketing and Sales Programs<br/>Ch. 15. The Annual Marketing Plan<br/>App. Selected Sources of Information for Marketing Manager 
<br/><br/><label>ISBN: </label>007049097X  TZs.8000/- 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 GUI