Lewison, Dale M. <br/><br/>
Marketing management : an overview 
/ Dale M. Lewison 
 - Fort Worth :  Dryden Press,   ©1996 
 - xvi, 464 p. :  ill.;   24 cm 
<br/><br/>Includes index 
<br/><br/>Part I: Marketing Management. Part II: Marketing Planning. Part III: Marketing Situations. Part IV: Marketing Decisions. Part V: Marketing Actions. Part VI: Marketing Issues. 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>9780030981531  TZs.25000/- 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing - Planning<br/>Marketing - Information system
<br/><br/><label>Dewey Class. No.: </label>658.8 LEW