Nystrom , Harry <br/><br/>
Technological and market innovation :  strategies for product and company development / 
Harry Nystrom 
 - Chichester :  Wiley ,   c1993. 
 - x, 307  p . :  22 cm. 
<br/><br/> Includes index. 
<br/><br/> Provides an integrated and cross-disciplinary framework for the strategic management of image and innovation. Using empirical data, it emphasizes the strategic interplay between technological change and the marketing of new products, and the interaction between products and the company image. 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>9780471934660  NA 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning<br/>Industrial management<br/>product management
<br/><br/><label>Dewey Class. No.: </label>658.4063 NYS