TY  - BOOK
AU  - Ambler, Tim
TI  - Marketing and the bottom line: the marketing metrics to pump up cash flow
SN  - 0273661949
U1  - 658.8 AMB 
PY  - 2003///
CY  - New York
PB  - Prentice-Hall
KW  - Marketing
N1  - Includes index
ER  -