TY  - BOOK
AU  - Gamba, Shem K.
TI  - Strategic marketing management: bankers workbook series 
SN  - 9987694020
U1  - 658.8 GAM 
PY  - 2003///
CY  - Dar es salaam
PB  - Tanzania Institute of Bankers
KW  - Strategic marketing
N1  - Includes review questions and answers
ER  -