Dalrymple Douglas J.  <br/><br/>
Marketing Management: Strategy and Cases 
/ Douglas J. Dalrymple, Leonard J. Parsons 
 - 3rd ed. 
 - New York :   Wiley,   1983. 
 - xiii, 821 p. :  ill. ;  26 cm. 
<br/><br/>Includes index. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>0471888257  NA 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Marketing Management Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8 DAL