TY  - BOOK
AU  - Steuart Henderson Britt 
AU  - Harper W. Boyd 
TI  - Marketing management and administrative action
SN  - 9781861525932
U1  - 658.8 MAR 
PY  - 1978///
CY  - New York
PB  - McGraw-Hill, 
KW  - Marketing Management
KW  - Marketing
N1  - Includes references
ER  -