TY  - BOOK
AU  - Hiam,Alexander
TI  - Marketing for dummies
SN  - 1568846991
U1  - 658.8 HIA 
PY  - 1997///
CY  - Foster City, Calif.
PB  - IDG Books
KW  - Marketing plan
KW  - Marketing components
N1  - Includes index
UR  - http://www.loc.gov/catdir/bios/wiley044/97071817.html
UR  - http://www.loc.gov/catdir/description/wiley038/97071817.html
UR  - http://www.loc.gov/catdir/toc/wiley024/97071817.html
ER  -