Aaker, David A. <br/><br/>
Strategic market management / 
David A. Aaker. 
 - 6th ed. 
 - New York :  Wiley,  c2001. 
 - xiii, 338 p. :  ill.;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0471415723 (pbk. : alk. paper)  TZs.25000/- 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.8 AAK