Perreault, William D. <br/><br/>
Essentials of marketing :  a marketing strategy planning approach / 
William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. 
 - 9th ed. 
 - New York :  McGraw-Hill/Irwin,  c2003. 
 - Various pagings :  some col. ill.  ;  28 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Marketing's role in the global economy<br/>Marketing's role within the firm or nonprofit organization<br/>Focusing marketing strategy with segmentation and positioning<br/>Evaluating marketing strategy with segmentation and positioning<br/>Evaluating opportunities in the changing marketing environment<br/>Final consumers and their buying behavior<br/>Business and organizational customers and their buying behavior<br/>Improving decisions with marketing information<br/>Elements of product planning for goods and services<br/>Product management and new-product development<br/>Place and development of channel systems<br/>Logistics and distribution customer service<br/>Retailers, wholesalers, and their strategy planning<br/>Promotion: introduction to integrated marketing communications<br/>Personal selling<br/>Advertising and sales promotion<br/>Pricing objectives and policies<br/>Price setting in the business world<br/>Developing innovative marketing plans: appraisal and challenges 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>9780072464207  TZS 8,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 PER