Boyd, Harper W. <br/><br/>
Marketing research :  text and cases 
/ Harper W. Boyd, Ralph Westfall and Stanley F. Stasch  
 - 7th ed. 
 - India :  Irwin,  c2002 
 - xv, 816 p. :  ill. ;  26 cm 
<br/><br/>Includes index 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>8185386161 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 BOY