TY  - BOOK
AU  - Boyd, Harper W.
AU  - Westfall, Ralph 
AU  - Stasch, Stanley F. 
TI  - Marketing research: text and cases
SN  - 8185386161
U1  - 658.83 BOY 
PY  - 2002///
CY  - India
PB  - Irwin
KW  - Marketing research
N1  - Includes index
ER  -