Boyd Harper W.  <br/><br/>
Marketing research :  text and cases 
/ Harper W. Boyd, Ralph Westfall, Stanley F. Stasch  
 - 7th ed. 
 - Homewood ill :  Richard D. Irwin, inc.,  2002. 
 - xv, 815 p. :  ill. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>8185386161  TZS 811.66 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 BOY