TY  - BOOK
AU  - Boyd Harper W. 
TI  - Marketing research: text and cases
SN  - 8185386161
U1  - 658.83 BOY 
PY  - 2002///
CY  - Homewood ill
PB  - Richard D. Irwin, inc.
KW  - Marketing research
N1  - Includes index
ER  -