Kotler, Philip  <br/><br/>
Marketing management :   analysis, planning, implementation, and control  
/ Philip Kotler 
 - 7th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,   c1991 
 - xxvi, 756 p. :   ill. ;   28 cm. 
 - Prentice-Hall series in marketing .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/> Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets 
<br/><br/><label>ISBN: </label>0135634792  NA 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing gestion <br/>Marketing management <br/>Marketing theories
<br/><br/><label>Dewey Class. No.: </label>658.802 KOT