Schmidt, Marcus, Marketing research : an international approach / Marcus J. Schmidt, Svend Hollensen. - Harlow, England ; New York : Prentice Hall/Financial Times, 2006. - xiv, 613 p. : ill. ; 25 cm. Includes bibliographical references and index. ISBN: 9780273646358 TZS 81488/= Subjects--Topical Terms: Marketing researchExport marketing Dewey Class. No.: 658.83 SCH