Lehmann, Donald R. <br/><br/>
Analysis for marketing planning / 
Donald R. Lehmann, Russell S. Winer. 
 - 5th ed. 
 - Boston, Mass. :  McGraw-Hill Irwin,  c2002. 
 - xii, 256 p. :  ill. ;  23 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070275475   TZS 25000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States
<br/><br/><label>Dewey Class. No.: </label>658.83 LEH