TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Winer,Russell S.
TI  - Analysis for marketing planning
SN  - 0070275475 
U1  - 658.83 LEH 
PY  - 2002///
CY  - Boston, Mass.
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - United States
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/mh021/2001030305.html
UR  - http://www.loc.gov/catdir/toc/mh021/2001030305.html
ER  -