TY  - BOOK
AU  - Malhotra Naresh K. 
TI  - Marketing research : : an applied approach
SN  - 9780273706892
U1  - 658.83 MAL 
PY  - 2007///
CY  - Harlow
PB  - Prentice Hall/Financial Times, 
KW  - Marketing research Methodology
N1  - Previous European ed.: 2003; this title originally published as: Marketing research : an applied orientation. 5th ed. 2006
Includes CD-ROM in pocket attached inside back cover; Includes index
N2  - This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology
ER  -