TY  - BOOK
AU  - Lancaster Geoff
AU  - Massingham, Lester
TI  - Marketing management
SN  -  0077097521
U1  - 658.8 LAN 
PY  - 2001///
CY  - London
PB  - McGraw-Hill Publishing Co.
KW  - Marketing management
KW  - Strategic marketing planning
KW  - Marketing information system
N1  - Includes index; Chapter 1: The development of a Strategic approach to Marketing Chapter 2: Analysing the environment: opportunities and threats Chapter 3: Appraising resources: Strengths and Weaknesses Chapter 4: Strategic marketing planning tools Chapter 5: Markets and customers: buyer behaviour and marketing strategy Chapter 6: Markets and customers: market boundaries and target marketing Chapter 7: Product and innovation strategies Chapter 8: Pricing strategies Chapter 9: Promotional strategy Chapter 10: Channels of distribution Chapter 11: Logistics Chapter 12: Sales Management Chapter 13: Marketing information systems Chapter 14: Sales forecasting Chapter 15: Implementing strategic marketing: organization and resources Chapter 16: Evaluating and controlling strategic marketing Chapter 17: Services marketing: Relationship marketing Chapter 18: International marketing Analysing Case Studies Glossary of key terms Index
ER  -