Kotler, Philip <br/><br/>
Principles of marketing 
/ Philip Kotler and Gary Armstrong 
 - 5th ed. 
 - New Jersey :  Prentice - Hall International,Inc  c1991 
 - xvii,711 p.:  ill.(some col.)  25cm 
<br/><br/>Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0137216890  TZs.10000/- 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer markets<br/>Market segmentation<br/>Promoting products
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT