Quelch, John A. <br/><br/>
Marketing management :  text and cases / 
John A. Quelch, Robert J. Dolan, Thomas J. Kosnik. 
 - Homewood, IL :  Irwin,  c1993. 
 - xiii, 848 p. :  ill. ;  27 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references (p. 832) and index. 
<br/><br/><label>ISBN: </label>0256109559  TZS 40000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Distribution policy<br/>Marketing strategy<br/>Marketing plan--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8 QUE