TY  - BOOK
AU  - Quelch,John A.
AU  - Dolan,Robert J.
AU  - Kosnik,Thomas J.
TI  - Marketing management: text and cases 
SN  - 0256109559
U1  - 658.8 QUE 
PY  - 1993///
CY  - Homewood, IL
PB  - Irwin
KW  - Distribution policy
KW  - Marketing strategy
KW  - Marketing plan
KW  - Case studies
N1  - Includes bibliographical references (p. 832) and index
ER  -