TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management
SN  -  9788120327993
U1  - 658.8 KOT 
PY  - 2005///
CY  - New Delhi
PB  - Prentice-Hall of India.
KW  - Importance of marketing
KW  - Scope of marketing
N1  - Includes index
ER  -