TY  - BOOK
AU  - Sachdeva,Iqbal S.
TI  - Public relations: principles and practices 
SN  - 9780195699180
U1  - 659.2 SAC 
PY  - 2009///
CY  - New Delhi
PB  - Oxford University Press
KW  - Public relations
N1  - Includes bibliographical references and index; 
Preface		v	
PART I: FUNDAMENTALS AND EMERGENCE
Public Relations Fundamentals
3	(16)
The Inter-dependent World
3	(1)
Definitions of Public Relations
4	(1)
Public Relations Practice
5	(4)
Strengths of a Public Relations Professional
9	(3)
Duties and Responsibilities of a Public Relations Manager
12	(7)
Emergence of Public Relations
19	(15)
Ancient Times
19	(2)
20th Century
21	(1)
Famous Personalities
21	(3)
The First World War
24	(1)
Corporate Interest in Public Relations
24	(1)
Early Public Relations Managers and Agencies
25	(1)
The Second World War
26	(1)
Modern Times
26	(1)
Public Relations---Changing Role
27	(7)
Public Relations in India
34	(25)
Public Relations---a Historical Perspective
34	(4)
Pre-independence Era
38	(3)
Post Independence Era
41	(1)
Emergence of Professionalism
41	(2)
Opening of Indian Economy
43	(1)
Liberalization and Corporate Interest
43	(1)
Towards Professional Recognition
43	(2)
Media Scene
45	(3)
Crisis Management Needs
48	(1)
PR Agencies---Growth and Challenges
48	(2)
Public Relations Education in India
50	(1)
Towards Professional Maturity
51	(3)
Case Study: Ratan's Revolution
54	(5)
PART II: PROCESS AND PRACTICE
PR Plan Phase I: Scan The Environment
59	(28)
Public Relations---Increasing Recognition
59	(1)
Public Relations Window
60	(2)
Scan the Environment
62	(1)
Target Publics
63	(1)
Expectations of Publics
64	(4)
Socio-economic Situation
68	(5)
Political Environment
73	(1)
Right to Information
73	(1)
Society, Religions, and Culture
74	(2)
Changing Psychographics
76	(1)
Situational Analysis---Formal and Informal Research
77	(10)
PR Plan Phase II: Develop A Communication Plan
87	(21)
Communication---a Vital Link
87	(2)
Create a Communication Plan
89	(8)
Communication Media Strategies
97	(3)
Communication Message Strategies
100	(1)
Message Transmission Strategies
101	(4)
Budgeting and Approvals
105	(3)
PR Plan Phase III: Implementation of Communication Plan
108	(14)
Implementation of PR Plan---a Tough Task
108	(1)
Resistance to Change
109	(2)
Message Management
111	(1)
Mass Communication
112	(4)
Follow the Activity Calendar
116	(1)
Constant Monitoring and Mid Course Corrections
117	(5)
PR Plan Phase IV: Evaluation of Impact
122	(17)
Organization's Concern---Impact of PR Plan
122	(1)
Evaluation Research Process
123	(1)
Communication Effect Research
124	(3)
Public Relations Audit
127	(4)
Interpreting the Impact
131	(8)
PART III: SKILLS
Communication and Public Relations
139	(20)
Communication and Public Relations
139	(1)
The Communication Process
140	(2)
Barriers in Communication
142	(2)
Effective Communication Characteristics
144	(15)
Negotiating Skills and Public Relations
159	(18)
Negotiations and Public Relations
159	(1)
Negotiations and Conflict
160	(1)
Negotiation Process
161	(11)
Case Study: Microsoft--Yahoo Marriage
172	(5)
PART IV: APPLICATIONS
Marketing PR and Integrated Marketing Communications
177	(25)
Public Relations Support to Marketing
177	(8)
Integrated Marketing Communications
185	(13)
IMC in a Concert
198	(4)
Customer Relations
202	(24)
India---Customers Galore
202	(1)
The Middle Class Mindset
203	(1)
The New Shopping Patterns
204	(1)
Total Customer Satisfaction
205	(1)
Public Relations and Customer Satisfaction
206	(1)
The Consumer Movement
207	(3)
Who is a Customer?
210	(3)
Customer Relations Programme
213	(5)
Maintaining Good Customer Relations
218	(1)
The Communication Media
218	(8)
Dealer Relations
226	(24)
Dealer's Vital Role
226	(1)
Dealer Relations
227	(1)
Love--hate Relationship
228	(2)
Company's Views on Dealers
230	(3)
Dealer's Views of a Company
233	(2)
Objectives of Dealer Relations
235	(1)
Good Dealer Relations
235	(5)
Manufacturer's Support to Dealers
240	(2)
Communicating to the Dealers
242	(1)
Communication Media
243	(7)
Vendor Relations
250	(18)
Vendor Relations
250	(3)
Vendors' Expectations
253	(2)
Buyer Company Expectations
255	(3)
Vendor Relations Objectives
258	(1)
Public Relations for Vendors
259	(1)
Public Relations Role
260	(5)
Case Study: Asahi India Safety Glass Limited
265	(3)
Employee Public Relations
268	(25)
Employee Public Relations
268	(3)
Employee Expectations
271	(4)
Challenges of Employee Communication
275	(6)
Characteristics of Good Employee Communication
281	(1)
Communication Media
282	(5)
Managements Must Listen
287	(4)
Case Study: Communication in Stress
291	(2)
Investor Relations
293	(19)
Introducing Investor Relations
293	(1)
Public Relations Role and Responsibility
294	(7)
Investor Publics
301	(1)
Investor Relations Objectives
301	(1)
Communications for Investors---PR Tools
302	(8)
Case Study: DLF Investor Relations Strategies
310	(2)
Media Relations
312	(21)
Public Relations and Media
312	(3)
Media Relations---a Balancing Act
315	(1)
Networking for Good Media Relations
316	(2)
Public Relations Assistance to Media
318	(2)
Media Relations Norms
320	(5)
Holding a Press Conference
325	(4)
Measurement of Success
329	(4)
Corporate Social Responsibility and Community Relations
333	(23)
Corporate Social Responsibility and Community Relations
333	(2)
CSR---the Indian Tradition
335	(1)
Private Sector Initiatives
336	(4)
CII Initiatives
340	(2)
Community Expectations
342	(2)
Objectives of Community Relations
344	(1)
Community Networking
345	(1)
Communicating to the Community
346	(1)
The Communication Media
347	(4)
Case Study: Social Mission and Business Vision
351	(5)
Corporate Image
356	(16)
Corporate Image Defined
356	(2)
Corporate Image---the Indian Scenario
358	(1)
Stock Market and the Image
358	(2)
The Image Makers
360	(6)
Public Relations Role
366	(1)
Image Management Process
367	(3)
Case Study: LG Electronics---a Success Story
370	(2)
Corporate Identity Management
372	(22)
Corporate Identity Defined
372	(1)
Corporate Identity---a Vital Element
373	(2)
Corporate Identity Mix
375	(5)
Developing a Corporate Identity
380	(6)
Identity and Image Relationship
386	(1)
Corporate Identity---Legal Aspects
386	(3)
Corporate Identity Changes---When and Why?
389	(3)
Case Study: Godrej---the New Identity Programme
392	(2)
Event Management
394	(23)
Events---a Powerful Communication
394	(1)
Objectives of Special Events
395	(4)
Event Management Industry---a Historical Perspective
399	(3)
Events---Classifications
402	(1)
Events---Types
402	(5)
Organizing an Event
407	(10)
PR and Crisis Management
417	(19)
Defining a Crisis Situation
417	(1)
Kinds of Crisis
418	(6)
PR and Crisis Management---the Plan
424	(5)
The Ten Commandments
429	(2)
Case Study: Sir Ganga Ram Hospital---Disaster Management Plan
431	(5)
Government Public Relations
436	(21)
Government Public Relations
436	(4)
Elections and Public Relations
440	(1)
Objectives of Government PR
441	(4)
Government PR Agencies
445	(3)
Government PR Problems
448	(2)
PR---Public and Private Sectors
450	(2)
Case Study: Public Relations in Action--Focus: 2004 Elections
452	(5)
PR and Lobbying
457	(28)
Lobbying and Lobbyists
457	(1)
The American Scene
458	(2)
The Lobbying Majors of America
460	(4)
The Indian Scene
464	(4)
The Pressure Groups of India
468	(2)
Lobbying---India's Historial Perspective
470	(1)
Some Major Lobbies of India
471	(4)
PR Role in Lobbying
475	(7)
Case Study: Lobbying---a Pervasive, Flourishing Racket in Washington
482	(3)
Corporate Advertising
485	(22)
Advertising and Public Relations
485	(2)
Advertising Credibility
487	(1)
A Critical View
488	(2)
Objectives of Corporate Advertising
490	(8)
Media for Corporate Advertising
498	(2)
Types of Corporate Advertising
500	(7)
Anatomy of a House Journal
507	(18)
A House Journal Defined
507	(2)
A Historical Perspective
509	(1)
Objectives of a House Journal
509	(1)
Types of House Journals
510	(4)
Launching a House Journal
514	(7)
The Legal Side of Publishing
521	(4)
Ethics and Public Relations
525	(16)
Public Relations and Ethics
525	(1)
Some Legal Aspects
526	(4)
Ethical Codes
530	(1)
IPR Code for Public Relations
531	(4)
IPRA Code of Ethics
535	(1)
ASCI Code
535	(6)
PART V: SUPPORT SERVICE
Public Relations Agency
541	(22)
Public Relations Agency Defined
541	(2)
Functions of a PR Agency
543	(1)
A Historical Perspective
544	(2)
Selection of a PR Agency
546	(4)
The Agency Structure
550	(1)
Agency Evaluation or Audit
550	(6)
Case Study: Concept PR---an Agency Profile
556	(7)
Index		563	

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