TY  - BOOK
AU  - Seitel, Fraser P. 
TI  - The practice of public relations
SN  - 0132038625
U1  - 659.2 SET 
PY  - 2007///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall, 
KW  - Public relations
KW  - United Nations
N1  - Includes indexes; What is public relations, anyway?
The growth of public relations
Communication
Public opinion
Management
Ethics
The law
Research
Print media relations
Electronic media relations
Employee relations
Multicultural community relations
Government relations
Consumer relations
International relations
Public relations writing
Integrated marketing communications
Public relations and the Internet
Crisis management
N2  - This text uses a hands-on approach that prompts students to think critically about public relations. It prepares students to deal with a full range of situations - and to arrive at effective ethical solutions
ER  -