Rossiter John R.  <br/><br/>
Dvertising communicatios & promotion management :  Instructor's manual to accompany 
/ John R. Rossiter, Larry Percy 
 - 2nd ed. 
 - London :  Irwin,  1997. 
 - Various pagingd :  ill. ;  27 cm. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780070539440  TZS 35,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertisiment<br/>Promotion management
<br/><br/><label>Dewey Class. No.: </label>659.1 ROS