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1.
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Introduction to e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. by Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin MarketspaceU, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (6)Location, call number: 381.142 RAY, ...

2.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 659.1 BEL, ...

3.
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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (6)Location, call number: 658.83 HAI, ...

4.
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Product management / Donald R. Lehmann and Russell S. Winer. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2002
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.56 LEH.

5.
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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (5)Location, call number: 658.8 DWY, ...

6.
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Marketing / Roger A. Kerin, Steven W. Hartley and William Rudelius. by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/IRWIN, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 KER, ...

7.
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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. by Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 KER, ...

8.
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International marketing / Philip R. Cateora, John L. Graham. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 11th ed.
Material type: Text Text
Publication details: New York : Irwin McGraw-Hill, c2002
Availability: Items available for loan: Mzumbe University Main Campus Library (5)Location, call number: 658.84 CAT, ...

9.
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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (6)Location, call number: 658.84 JOH, ...

10.
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Marketing strategy : planning and implementation / Orville C. Walker, Harper W. Boyd, Jean-Claude Larréché by Series: Irwin series in marketing
Material type: Picture Picture
Publication details: Homewood : Irwin, 1992
Online resources:
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 WAL, ...

11.
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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush and David J. Ortinau. by Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 HAI.

12.
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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PER.

13.
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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 13th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill, 1990
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PER.

14.
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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 PER, ...

15.
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Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle. by Series: The Irwin series in marketing
Material type: Text Text
Publication details: Homewood, IL ; Boston, MA : Irwin, c1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 DIL.

16.
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International marketing / Philip R. Cateora, John L. Graham. by Series: McGraw-Hill/Irwin series in marketing
Edition: 13th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2007
Availability: Items available for loan: Mzumbe University Main Campus Library (7)Location, call number: 658.84 CAT, ...

17.
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Strategic marketing / David W. Cravens, Nigel F. Piercy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 CRA.

18.
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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.84 JOH.

19.
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IMC : using advertising and promotion to build brands / Tom Duncan by Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text
Publication details: Boston : McGraw-Hill, 2002
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.827 DUN.

20.
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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by Series: McGraw-Hill/Irwin series in marketing
Edition: 5th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill Irwin, c2002
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 LEH, ...