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Understanding brands : creating success / Peter Cheverton by Series: The Sunday Times
Material type: Text Text
Publication details: New Delhi : Kogan page, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.827 CHE.

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Integrated advertising, promotion, and marketing communications / Kenneth, E. Clow and Donald Baack by
Edition: 9th ed. Global Edition
Material type: Text Text
Publication details: Harlow : Pearson, c 2022
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 659.1 CLO, ...

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