Mzumbe University Library Search for 'su:"Brand Name"'

Brands, trademarks, and advertising /

]]> By Ryder, Rodney D..
New Delhi : LexisNexis Butterworths, 2003 .
xxiii, 482 p. ; 24 cm..
8180380270

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Strategic brand management : a European perspective /

]]> By Keller, Kevin Lane,.
Harlow, England ; | New York : Prentice Hall Financial Times, 2008 .
xxvi, 829 p. : 25 cm..
9780273706328

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Strategic brand management : building, measuring, and managing brand equity

]]> By Keller, Kevin Lane.
New Delhi : Prentice Hall., 2008 .
692 p.: 25cm.
9788120335400

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Global brand strategy : Unlocking brand potential across countries, cultures & markets

]]> By Van Gelder, Sicco.
New Delhi : Kogan Page, 2004 .
xii, 260 p. : 23 cm..
0749442131

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Building brand identity : a strategy for success in a hostile marketplace /

]]> By Upshaw, Lynn B.,.
New York : J. Wiley, 1995 .
xiv, 354 p. : , Series statement from jacket. 25 cm..
047104220X

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Strategic brand management : a European perspective /

]]> By Keller, Kevin Lane,.
Harlow, England : New York : Financial Times/Prentice Hall, 2012 .
xxv, 940 p. : 25 cm..
9780273737872 (pbk.)

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Brand management /

]]> Los Angeles : SAGE, 2010 .
vol. 1: lxxx, 407 p. ; vol. 2: vi, 491 p. ; vol. 4: vi, 418 p. : 24 cm..
9781848602083 (set) | 1848602081 (set)

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Understanding brands /

]]> By Cheverton, Peter..
London ; | Philadelphia : Kogan Page, 2006 .
x, 139 p. : , "First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?" 22 cm..
074944665X (pbk.)

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Brand management : mastering research, theory and practice

]]> By HEDING, T..
London Routledge, Taylor & Francis Group : 2020 .
xiv, 323p. : 26 cm..
9780367172589

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Advertising media planning : a brand management approach

]]> New York: Routledge, Taylor & Francis Group, 2023 .
ix, 301 p. : 25 cm..
9781032192154

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Strategic brand management : building, measuring, and managing brand equity

]]> By KELLER, K.L (Author).
Harlow: Pearson Education Limited, 2020 .
621 p. : 28 cm..
9781292314969

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Strategic brand management : building, measuring and managing brand equity

By Keller, Kevin Lane.
Upper Saddler River: Pearson, 2008 .
xxi, 692p. : 25cm..
13 978 0 13 188859 3 | 10 0 13 188859 5

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