Mzumbe University Library Search for 'su:"Marketing Planning"'

Role of marketing strategies on crowdfunding in emerging markets

By Alam, Nela K.
Mzumbe : Mzumbe University, 2020 .
xi, 73 leaves. , Includes references NA

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Marketing management : an overview

]]> By Lewison, Dale M..
Fort Worth : Dryden Press, 1996 .
xvi, 464 p. : 24 cm.
9780030981531

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Strategic marketing : planning and control /

]]> By Drummond, Graeme..
Oxford ; | Boston : Butterworth-Heinemann, 2001 .
xiv, 304 p. : , Published in association with The Chartered Institute of Marketing. 25 cm..
0750652365

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Marketing management

]]> By Lancaster Geoff.
London : McGraw-Hill Publishing Co., 2001 .
xvi,542 p.: 24cm.
0077097521

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Marketing management : foundations and practices /

]]> By Lazer, William..
Boston : Houghton Mifflin Co., 1983 .
xxiv, 869 p. : 24 cm..
0395327164

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Key concepts in marketing /

]]> By BLYTHE, J..
London : SAGE, 2009 .
ix, 219 p. : , First published 2009 and reprinted 2014 (three times) 22 cm..
9781847874993

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Marketing Management

]]> By KOTLER, P. (Author).
Harlow: Pearson Education, 2022 .
605 p. : 28 cm..
9781292404813

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Principles and practice of marketing

]]> By Jobber, David.
Maidenhead : McGraw Hill, 2024 .
xxviii, 907 p. ; 27cm..
9781526849533

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International marketing : winning in the new global economy/

San Diego : Cognella Academic Publishing., 2023 .
xv,223p.: , Includes references p.215 - 218 24cm..
9798823322683

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International marketing management /

]]> By Berndt, Ralph.
Berlin : Springer Gabler, 2023 .
xiv, 608p. : , Includes bibliographical references at the end of each chapter 27cm..
9783662667996

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Marketing management : past, present and future

]]> Cham : Springer, 2021 .
xxviii, 880 p. : 26 cm..
9783030669157

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Key concepts in marketing /

]]> By Blythe, Jim .
Los Angeles : SAGE, 2009 .
ix, 219 p. : , First published 2009 and reprinted 2014 (three times) 22cm..
9781847874993

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Marketing planning : a global perspective/

]]> By Hollensen, Svend .
London: McGraw-Hill, 2010 .
xxiii, 430p.: 24cm..
9780077127138

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Global brand strategy : Unlocking brand potential across countries, cultures & markets

]]> By Van Gelder, Sicco.
New Delhi : Kogan Page, 2004 .
xii, 260 p. : 23cm..
0749442131

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The Definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives

]]> By Hatton, Angela.
London: Prentice Hall, 2000 .
x, 262p. : 25cm..
0 273 64932 9

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Essentials of marketing : a marketing strategy planning approach

]]> By Perreault, William D..
Boston: McGraw-Hill, 2008 .
xxxvi, 593p. : 28cm..
978 0 07 128334 2

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