Includes references c-216 - c-218

Preface v Acknowledgements ix About the Authors xiii Glossary 301 Index 307 1 What Is Business Strategy? 1 2 Analysis of the External Environment: Opportunities and Threats 19 3 Internal Analysis: Strengths, Weaknesses, and Competitive Advantage 47 4 Cost Advantage 65 5 Differentiation Advantage 85 6 Corporate Strategy 105 7 Vertical Integration and Outsourcing 127 8 Strategic Alliances 145 9 International Strategy 165 10 Innovative Strategies That Change the Nature of Competition 191 11 Competitive Strategy and Sustainability 209 12 Implementing Strategy 231 13 Corporate Governance and Ethics 251 14 Strategy and Society 269 Appendix A Data Sources for Analysis 287 Appendix B 20 Valuable Financial Ratios for Strategic Analysis 297 Case 1 Walmart Stores: Gaining and Sustaining Competitive Advantage C- 1 Case 2 Coca-Cola and Pepsi: The Shifting Landscape of the Carbonated Soft Drink Industry C- 13 Case 3a ESPN in 2015: Continued Dominance in Sports Television? C- 27 Case 3b ESPN and ESPN+ in 2021: Challenges of Growth C- 39 Case 4 Southwest Airlines: Flying High with Low Costs C- 43 Case 5 Harley-Davidson: Growth Challenges Ahead C- 57 Case 6 Ecolab and the Nalco Acquisition: Sustainable Advantage Through Shared Values C- 69 Case 7 Nike: Sourcing and Strategy in Athletic Footwear C- 79 Case 8 AT&T and Apple: A Strategic Alliance C- 89 Case 9 Competing with Free in Video Communications: Zoom vs the Tech Giants—Microsoft Teams, Google Meets, Apple FaceTime, and WhatsApp (Facebook) C- 103 CASE 10A Tesla Motors: Disrupting the Auto Industry? C- 111 CASE 10B Tesla and Panasonic’s Strategic Partnership: By Jeff Dyer and Gordon Scott C- 121 CASE 11A Smartphone Wars in 2013 C- 135 CASE 11B Smartphone Wars in 2021 C- 149 Case 12 Lincoln Electric: Aligning for Global Growth C- 157 Case 13 ICARUS Revisited: The Rise and Fall of Valeant Pharmaceuticals C- 165 Case 14 Safe Water Network: Mastering the Model at Dzemeni C- 177 Case 15 Facebook at a Crossroads: Russian Interference in the 2016 U.S. Election C- 191 CASE 16 Uber C- 205

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