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Global marketing management / Masaaki Kotabe and Kristiaan Helsen. by
Edition: 5th ed.
Material type: Text Text
Publication details: Hoboken, NJ : Wiley, c2010
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 KOT, ...

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2.
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/The SAGE handbook of international marketing. Masaaki Kotabe. by
Material type: Text Text
Publication details: Los Angeles : SAGE, c2009
Availability: Items available for loan: Mzumbe University-Mbeya Campus Library (1)Location, call number: 658.84 SAG..

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