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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 659.1 BEL, ...

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch(Author) and Michael A. Belch (Author). by
Edition: 13th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c2024
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 659.1 BEL, ...