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Relationship marketing : exploring relational strategies in marketing / John Egan

By: Material type: TextTextPublication details: Harlow, England : Financial Times Prentice Hall , c 2011.Edition: 4th edDescription: xxii, 234 pages : ill. ; 24 cmISBN:
  • 9780273737780
Subject(s): DDC classification:
  • 658.812 EGA
Summary: This title examines relationships in marketing and how these influence modern marketing strategy and practice. It analyses the differences and similarities between traditional and relationship-based marketing
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Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.812 EGA (Browse shelf(Opens below)) 1 Available 0087784
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Includes references and index

This title examines relationships in marketing and how these influence modern marketing strategy and practice. It analyses the differences and similarities between traditional and relationship-based marketing

eng.

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