Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt and Thomas W. Speh.

By:

Hutt, Michael D

Contributor(s):

Speh, Thomas W

Material type: Text

TextPublication details: Mason, Ohio : Thomson/South-Western, c2004.Edition: 8th edDescription: xxx, 714 p. : ill. ; 27 cmISBN:

0324190433

Subject(s):

DDC classification:

658.8 HUT

Contents:

1. A business marketing perspective 2. The business market: perspectives on the organizational buyer 3. Organizational buying behavior 4. Customer relationship management strategies for business markets 5. E-commerce strategies for business markets 6. Supply chain management 7. Segmenting the business market 8. Organizational demand analysis 9. Business marketing planning: strategic perspectives 10. Business marketing strategies for global markets 11. Managing products for business markets 12. Managing innovation and new industrial product development 13. Managing services for business markets 14. Managing business marketing channels 15. Pricing strategy for business markets 16. Business marketing communications: advertising and sales promotion 17. Business marketing communications: managing the personal selling function 18. Controlling business marketing strategies

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 HUT (Browse shelf(Opens below))	1	Available	0056840

Total holds: 0

Previously published by Harcourt College Publishers, 2001.

Includes bibliographical references and index.

1. A business marketing perspective
2. The business market: perspectives on the organizational buyer
3. Organizational buying behavior
4. Customer relationship management strategies for business markets
5. E-commerce strategies for business markets
6. Supply chain management
7. Segmenting the business market
8. Organizational demand analysis
9. Business marketing planning: strategic perspectives
10. Business marketing strategies for global markets
11. Managing products for business markets
12. Managing innovation and new industrial product development
13. Managing services for business markets
14. Managing business marketing channels
15. Pricing strategy for business markets
16. Business marketing communications: advertising and sales promotion
17. Business marketing communications: managing the personal selling function
18. Controlling business marketing strategies

eng

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