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Marketing research : an applied approach / Thomas C. Kinnear and James R. Taylor.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1996.Edition: 5th edDescription: xxii, 888 p. : ill. (some col.), maps ; 24 cm. +ISBN:
  • 9780079122520
Subject(s): DDC classification:
  • 658.83 KIN
Online resources:
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Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.83 KIN (Browse shelf(Opens below)) 1 Available 0058039
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Includes bibliographical references and indexes.

eng,.

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