Consumer behaviour / Zubin Sethna.

By:

Sethna, Zubin

Material type: Text

TextPublication details: Los Angeles : SAGE Publications, 2023Edition: 5th edDescription: xxiii, 584 p. : illustrations (some color) ; 25 cmISBN:

9781529754063
1529754062
9781529754056
1529754054

Subject(s):

DDC classification:

658.834 SET

Contents:

Part one: Consumer Behaviour in Context – Part two: Consumers as Individuals (The Psychological Issues) – Part three: Consumers as Social Actors (The Sociological Issues)

Summary: Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world's most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent's University London.--Back cover

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.834 SET (Browse shelf(Opens below))	1	Available	0087300
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.834 SET (Browse shelf(Opens below))	2	Available	0087301
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.834 SET (Browse shelf(Opens below))	3	Available	0087302

Total holds: 0

Previous edition: published as by Zubin Sethna & Jim Blythe. 2019

Includes bibliographical references and index

Part one: Consumer Behaviour in Context – Part two: Consumers as Individuals (The Psychological Issues) – Part three: Consumers as Social Actors (The Sociological Issues)

Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world's most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent's University London.--Back cover

eng

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