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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller by
Edition: 3rd ed.
Material type: Text Text
Publication details: New Delhi : Prentice Hall., c2008
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.4012 KEL.

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Brand management : mastering research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre by
Edition: 3rd ed.
Material type: Text Text
Publication details: London Routledge, Taylor & Francis Group : c 2020
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.82722 HED.

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