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Consumer behavior / Ayalla Ruvio and Dawn Iacobucci

By: Contributor(s): Material type: TextTextPublication details: Hoboken, John Wiley & Sons, Inc., 2024.Description: 368 p. : co. ill.; 26 cmISBN:
  • 1119912415
  • 9781119912415
Subject(s): DDC classification:
  • 658.8342 RUV
Summary: The intention of this textbook is to provide a contemporary, fresh voice for Consumer Behavior for undergraduates, MBAs, and Executives. Consumer behavior is a course that students usually like, in part because they can relate to it - we are all consumers, after all. Our book is positioned to help professors edutain their students. We want this book to be the one that students actually choose to read
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Holdings
Item type Current library Home library Call number Copy number Status Notes Barcode
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.8342 KUV (Browse shelf(Opens below)) 1 Available 0087403
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.8342 KUV (Browse shelf(Opens below)) 2 Available 0087404
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.8342 KUV (Browse shelf(Opens below)) 3 Available For Reference Only 0087405
Total holds: 0

Includes index Includes index

The intention of this textbook is to provide a contemporary, fresh voice for Consumer Behavior for undergraduates, MBAs, and Executives. Consumer behavior is a course that students usually like, in part because they can relate to it - we are all consumers, after all. Our book is positioned to help professors edutain their students. We want this book to be the one that students actually choose to read

eng.

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