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Modern marketing communications / Frank Jefkins by
Material type: Text Text
Publication details: London: Blackie Academic & Professional, 1991
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 JEF.

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The service culture handbook : a step-by-step guide to getting your employees obsessed with customer service / Jesff Toister by
Material type: Text Text
Publication details: [ San Diego] : s.l . 2017
Availability: Items available for loan: Mzumbe University Main Campus Library (5)Location, call number: 658.1 TOI, ...

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International marketing /Michael R. Czinkota (Author), Ilkka A. Ronkainen (Author) and Annie Peng Cui (Author) by
Edition: 11th ed.
Material type: Text Text
Publication details: Boston : Cengage, c 2023
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.84 CZI, ...

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Customer services : skills for success / Robert Lucas (author) by Series: International student edition
Edition: 8th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c2023
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.812 LUC, ...

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The effortless experience : conquering the new battleground for customer loyalty / Matthew Dixon, Nick Toman and Rick Delisi by
Material type: Text Text
Publication details: New York : Portfolio, c 2013
Availability: Items available for loan: Mzumbe University Main Campus Library (5)Location, call number: 658.812 DIX, ...