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Essentials of understanding psychology / Robert S. Feldman. by
Edition: 6th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill, c2005
Availability: Items available for loan: Mzumbe University Main Campus Library (8)Location, call number: 150 FEL, ...

2.
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Psychology : the science of mind and behavior / Michael W. Passer and Ronald E. Smith. by
Edition: 4th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Higher Education, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 150 PAS, ...

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Consumer behavior / Ayalla Ruvio and Dawn Iacobucci by
Material type: Text Text
Publication details: Hoboken, John Wiley & Sons, Inc., 2024
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8342 KUV, ...

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Consumer behavior / Wayne D. Hoyer (Author), Deborah J. MacInnis (Author) and Rik Pieters (Author) by
Edition: 8th ed.
Material type: Text Text
Publication details: Boston : Cengage, c2024
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.834 HOY.

5.
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Consumer behavior : Stefan Hoffmann (Author) and Payam Akbar (Author) /understanding consumers--designing marketing activities by
Material type: Text Text
Publication details: Wiesbaden : Springer, c2023
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8342 HOF, ...