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Contemporary management / Gareth R. Jones and Jennifer M. George.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill/Irwin, c2006.Edition: 4th edDescription: xxix. 780 p. : col. ill. ; 26 cmISBN:
  • 9780072860825
Subject(s): DDC classification:
  • 658 JON
Summary: This book takes a leading-edge approach covering core issues within a broad and realistic context. The third edition successfully illustrates core themes around Management Insights like How long should a manager stay at the helm to Management Snapshots of Building brand loyalty at Virgin. Each chapter closes with a case for discussion. This text prepares students for the challenges of management by discussing real-life successes and failures. Lessons learnt will provide solid grounding for future managers
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Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University-Mbeya Campus Library Mzumbe University-Mbeya Campus Library 658 JON (Browse shelf(Opens below)) 1 Available 004051
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Includes bibliographical references and indexes.

This book takes a leading-edge approach covering core issues within a broad and realistic context. The third edition successfully illustrates core themes around Management Insights like How long should a manager stay at the helm to Management Snapshots of Building brand loyalty at Virgin. Each chapter closes with a case for discussion. This text prepares students for the challenges of management by discussing real-life successes and failures. Lessons learnt will provide solid grounding for future managers

eng.

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