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1.
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Spending advertising money : an introduction to media planning, media buying and the uses of media research / [by] Simon Broadbent. by
Edition: Completely revised 2nd ed.
Material type: Text Text
Publication details: London : Business Books, 1975
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 BRO.

2.
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Foundations of advertising : theory and practice / S. A. Chunawalla and K. C. Sethia by
Material type: Text Text
Publication details: New Delhi : Himalaya Publishing House, 1987
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 CHU.

3.
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Media planning / James R. Adams. by
Edition: 2d ed.
Material type: Text Text
Publication details: London : Business Books, 1977
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 659.1 ADA, ...

4.
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Advertising media planning / Jack Z. Sissors and E. Reynold Petray. by
Material type: Text Text
Publication details: Chicago : Crain Books, c1976
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 SIS.

5.
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Strategic media planning and buying: integration of traditional and digital media / Basant Rathore by
Material type: Text Text
Publication details: New York: Routledge; c 2024
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.4012 RAT, ...

6.
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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz by
Edition: 8th ed.
Material type: Text Text
Publication details: New York : Routledge, Taylor & Francis Group, c 2022
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: REF 659.1 KAT, ...

7.
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Marketing communications : fame, influencers and agility / Chris Fill (Author) and Sarah Turnbull (Author) by
Edition: 9th ed.
Material type: Text Text
Publication details: England : Pearson, c2023
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 FIL.