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Business research methods / Boris F. Blumberg (Author), Claire MacRae (Author), Donald R. Cooper (Author), Pamela S. Schindler (Author)

Contributor(s): Material type: TextTextPublication details: Maidenhead : McGraw-Hill, c2025.Edition: 5th. edDescription: xvi, 356 p. ill. ; 27 cmISBN:
  • 9781526849755
  • 1526849755
Subject(s): DDC classification:
  • 650.072 BUS
Contents:
Chapter 1. The nature of business and management research Chapter 2. The research process and proposal Chapter 3. Literature review Chapter 4. Ethics in business and management Chapter 5. Quantitative and qualitative research Chapter 6. Sampling strategies Chapter 7. Primary data collection with surveys Chapter 8. Questions and measurement Chapter 9. Secondary data and archival sources Chapter 10. Content analysis and other qualitative approaches Chapter 11. Case studies Chapter 12. Experiment
Summary: This book is a one stop guide to all your research methods needs. It is tailored specifically towards business and management courses, and central to this edition is the balanced coverage of qualitative and quantitative methods to clearly and concisely lead students through the research process, whatever their project may be.
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Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 650.072 BUS (Browse shelf(Opens below)) 1 Available 0087250
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 650.072 BUS (Browse shelf(Opens below)) 2 Available 0087251
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 650.072 BUS (Browse shelf(Opens below)) 3 Available 0087252
Total holds: 0

Includes index (p. 343 - p. 356 )

Chapter 1. The nature of business and management research
Chapter 2. The research process and proposal
Chapter 3. Literature review
Chapter 4. Ethics in business and management
Chapter 5. Quantitative and qualitative research
Chapter 6. Sampling strategies
Chapter 7. Primary data collection with surveys
Chapter 8. Questions and measurement
Chapter 9. Secondary data and archival sources
Chapter 10. Content analysis and other qualitative approaches
Chapter 11. Case studies
Chapter 12. Experiment

This book is a one stop guide to all your research methods needs. It is tailored specifically towards business and management courses, and central to this edition is the balanced coverage of qualitative and quantitative methods to clearly and concisely lead students through the research process, whatever their project may be.

eng.

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