| 000 | 00740pam a2200229 a 4500 | ||
|---|---|---|---|
| 020 |
_a0256137277 _cTZS 50,000/= |
||
| 040 |
_aMUL _beng. _eAACR |
||
| 082 | 0 | 0 | _a658.8 PET |
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter, James H. Donnelly, Jr. |
| 250 | _a4th ed. | ||
| 260 |
_aChicago : _bIrwin, _cc1995. |
||
| 300 |
_axiii, 864 p. : _bsome col. ill. ; _c25 cm. |
||
| 440 | 4 | _aThe Irwin series in marketing | |
| 500 | _a"M M, analysis, cases, plans, text"--Cover. | ||
| 504 | _aIncludes bibliographical references (p. [841]-852) and indexes. | ||
| 546 | _aeng. | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 |
_aMarketing _vCase studies. |
|
| 700 | 1 | _aDonnelly, James H. | |
| 942 | _cBK | ||
| 999 |
_c10450 _d10450 |
||