000			02781cam a2200325 a 4500
005			20250513091127.0
020			_a9781108708241 _cTZS 154,405/=
020			_a9781108486743
020			_a1108486746
020			_a1108708242
040			_aMUL _beng _eAACR
082	0	0	_a650.072 GHA
100	1		_aGhauri, Pervez
245	1	0	_aResearch methods in business studies / _cPervez Ghauri ( Author) and Kjell Grønhaug ( Author).
250			_a5th ed.
260			_a New York : _b Cambridge University Press, _c2020.
300			_axix, 327 p. : _bill. , chart ; _c25 cm.
504			_aIncludes references (p. 303-318) and index (p. 320-327).
505			_aPart I: Challenges and ambiguities of business research: Introduction. Research in business studies Part II: The Research Process. The research process Research problems Research design Measurements Part III: Implementation. Data collection for qualitative research Qualitative data analysis Data collection for quantitative research Description and preliminary analysis of quantitative data Multiple regression Additional methods of quantitative analysis Cross-cultural research Writing the final report
520			_aThis accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations. Includes five new and dedicated chapters on qualitative and quantitative data collection and analysis Includes even more examples and exercises in each chapter provides practical guidelines for dissertation and report writing
546			_aeng.
650	0	0	_aBusiness research
650	0	0	_aManagement research
650	0	0	_aResearch design
650	0	0	_aData collection
700	1		_aGrønhaug, Kjell
700	1		_aStrange, Roger
856			_uDOI: 10.1017/9781108762427
942			_cBK
999			_c10843 _d10843