| 000 | 01099cam a2200229 i 4500 | ||
|---|---|---|---|
| 005 | 20250513113252.0 | ||
| 020 |
_a9781265217181 _cTZS 110,697/= |
||
| 020 | _a9781265788049 | ||
| 040 |
_aMUL _beng _eAACR2 |
||
| 082 | 0 | 0 | _a658.83 |
| 100 | 1 | _aHair, Joseph F., (University of South Alabama) | |
| 245 | 1 | 0 |
_aEssentials of marketing research / _cJoseph F. Hair, Jr.(Author), David J. Ortinau (Author), Dana E. Harrison (Author) |
| 250 | _aSixth edition. | ||
| 300 |
_axx, 428 pages : _bcolor illustrations ; _c26 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"We have prepared this edition with great optimism and excitement. We live in a global, highly competitive, rapidly changing world that increasingly is influenced by information technology, social media, artificial intelligence, visualization software, and many other recent developments"-- | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 | _aMarketing survey | |
| 700 | 1 |
_aOrtinau, David J., _c University of South Florida |
|
| 700 | 1 |
_aHarrison, Dana E., _c East Tennessee State University. |
|
| 942 | _cBK | ||
| 999 |
_c10851 _d10851 |
||