| 000 | 00890pam a2200289 a 4500 | ||
|---|---|---|---|
| 005 | 20250514121616.0 | ||
| 020 |
_a9781526848598 _cTZS 110,697/= |
||
| 020 | _a 1526848597 | ||
| 040 |
_aMUL _beng. _eAACR |
||
| 082 | 0 | 0 | _a658.84 GHA |
| 100 | 1 | _aGhauri, Pervez N. | |
| 245 | 1 | 0 |
_aInternational marketing / _cPervez N. Ghauri (Author) and Philip R. Cateora (Author) |
| 250 | _a5th ed. | ||
| 260 |
_aLondon : _bMcGraw-Hill, _cc2024. |
||
| 300 |
_a xxvi,626 p. : _b col. ill. ; _c26 cm. |
||
| 504 | _aIncludes indexes ( p.590 - p.626). | ||
| 546 | _aeng. | ||
| 650 | 0 | _aExport marketing | |
| 650 | 0 | _aInternational business enterprises | |
| 650 | 0 | _aInternational marketing strategies | |
| 650 | 0 | _aMarketing strategies | |
| 650 | 0 | _aExporting and logistics | |
| 650 | 0 | _aPromotion and advertising | |
| 700 | _a Ghauri, Pervez N. | ||
| 700 | _aCateora, Philip R. | ||
| 942 | _cBK | ||
| 999 |
_c10868 _d10868 |
||